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Jeffrey H. Blum

Jeffrey H. Blum

Davis Wright Tremaine, LLP

Los Angeles, CA

213 / 633-6830

[email protected]

Question What are the rules governing advertisements on the Internet?

Question Internet advertisements are governed, in part, by the Federal Trade Commission Act which forbids "unfair or deceptive acts or practices" in advertising. Like other media forms, an Internet ad must be fair and truthful, and must disclose material facts regarding a consumer transaction in a clear and conspicuous manner. Disclosures should always be made before an online purchase. Consumer information collected through Internet ads must be consistent with posted privacy policies and industry practices.

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